A logo and design built for Tel Aviv ice cream place, built on the ruins of an old cardboard factory, and showcases unique craftsmanship combined with meticulous machine work. SORBET specializes in premium raw materials and uses both traditional and advanced techniques. The design of the place was inspired by the old cardboard factory, drawing from its values of movement, strength, and urbanity.
The design system was inspired by the natural shapes and grids of the cardboards and their visual characteristics.
