A logo & logotype designed for a local hamburger shop in Florentine, the hip neighborhood I'm from in Tel Aviv, specializing in junk food and inspired by street art grafitti in the neighborhood.
work process:
Extracting a visual identity from a given grafitti-
Creating a symbol that captures the identity of the grafitti:
Creating a name for the brand according to the visual identity (name of the brand in Hebrew)
final brand identity:
