A conceptual design for a brand that creates and distributes personalized hygiene kits made of cardboard for homeless individuals. The brand emphasizes each person's personal preferences and aims to provide a new sense of personal identity through means other than a traditional name (in this specific prototype- a preferred color- blue). The package can be used as a mattress and rolled up into a turtle-shell-like backpack.
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"Everybody deserves a safe place to call home and a caring community that values their dignity and potential. Through our compassionate outreach, we strive to build a world where no one is left without shelter or support. Our dedicated communities work tirelessly to offer resources, assistance, and a sense of belonging to those in need. Together, we can create brighter futures and transform lives, one kind heart at a time."
